Learn to use modern data science tools to analyze and understand human behavior


Most data science programs are housed in departments of computer science or statistics. These provide training in the development and use of general data science tools.  However, they do not provide training in the analysis of human behavior. Our program will provide rigorous training in the statistical and advanced data science tools for studying human behavior. Our department is home to international experts in the use of machine learning and other data science tools as applied to understanding human behavior.

Increasingly, industry, government, and non-profit sectors are seeking employees who are knowledgeable about human behavior but also have the analytical skills to solve applied problems. However, to do this well, one needs to be trained in the study of human behavior, in all of its complexity. The behavioral sciences produce large numbers of graduates, who have a strong understanding of human behavior and the general approaches required to study human behavior. Providing behavioral graduates with applied data-science skills will make them even more competitive on the job market while meeting a large demand in the marketplace.

The learning goals of our program are:

  • Develop a broad understanding of concepts and methods in data science and machine learning as they pertain to research in human behavior.

  • Develop a proficiency in statistical analysis and experimental design relevant to research on human behavior.

  • Develop critical thinking skills for research in human behavior.

  • Develop skills communicating analytic results.

The Data Science in Human Behavior master’s program is 16 months; 4 semesters (Fall, Spring, Summer, Fall) with the second fall semester comprising of a capstone project in industry, government or a non-profit agency that will provide real world training and a potential route for future employment.

Program Details


16 contiguous months

33 graduate credits

$1,200 per credit for residents & non-residents

Other Costs
None. This is a z-degree (zero-textbook cost)

Application Deadline
Admissions close March 31st

Graduate Assistantships
Enrolled students may not accept graduate assistantships which grant waivers of tuition.

Degree Conferred
Master of Science in Psychology: Data Science in Human Behavior

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Dec 10th 1-2pm CST

Faculty Friday 

Markus Brauer

Markus will be teaching Design and Analysis of Psychological Experiments (stats) courses. His research focuses on group and inter-group processes such as social power, intergroup perception, and civil courage.

During this time, anyone can visit the Zoom room to share conversations and ask questions. Feel Free to come late or leave early.

We look forward to meeting you!

Questions? Chat with Pat Walsh, our Enrollment Coach

Pat Walsh

As an enrollment coach, my role is to answer your questions about the Data Science in Human Behavior Master’s Program and to help you decide if this program is the right fit for you and your career goals. I love listening to your questions, concerns, and stories.

Contact Pat Walsh:

Connect with our Program Manager, Caitlin Iverson

Caitlin Iverson

This program is perfect for anyone with a behavioral science background interested in learning computational skills to be more competitive on the job market. I look forward to hearing about your interests in this program and types of projects you’d like to explore.

Let’s Connect:


Applications Open September 1st – March 31st

In the News:

Martha Alibali, Percival Matthews, Jerry Zhu & Tim Rogers collaborate in the Discovery Building.